Thursday, June 18th 2015
Indeed Brewing Company Unveils New Can Designs and Branding
Indeed Brewing Company Refreshes Brand Identity with Duffy & Partners
MINNEAPOLIS, MN, - After months of creative collaboration with branding and design firm Duffy & Partners, Indeed Brewing Company unveils the redesigned packaging for its three flagship brands: Day Tripper Pale Ale, Midnight Ryder Black IPA, and Dandy Lager, Indeed’s new flagship beer.
When Indeed decided to refresh its brand identity, working with Minneapolis-based Duffy & Partners was a natural choice. Co-founder and Director of Marketing Rachel Anderson explains, “Our brewery is growing steadily, and it’s important for our brand to keep pace and continue to evolve. Duffy has a top-notch reputation and an impressive portfolio of work. We felt we could fully trust them to help us grow the brand we’ve worked to build at Indeed.”
“Though I come from a long line of Irish saloon keepers, who were obviously all brought up on Guinness, I have a new favorite—Indeed,” says Duffy & Partners Founder and Creative Director Joe Duffy. “It’s been a joy to work with them to bring a crafted quality to their brand that best represents the crafted quality of their brewing, indeed!”
By partnering with Duffy, Indeed seeks to strengthen their existing brand. Bringing the packaging for each beer style in its diverse product line-up under one umbrella will make it easier for fans of the brewery to identify Indeed beer whether it's on a shelf, cooler, menu, or tap tower.
As new cans roll out, consumers can expect a streamlined design, more legible beer names, and simplified flavor notes on cans. The can artwork will continue to feature the distinctly quirky work of local artist Chuck U. The character or creature tied to each individual beer will featured more prominently on the forthcoming cans, inspiring the tagline "We Are Thirsty Creatures Indeed."
The rollout of new packaging will happen gradually as the company works through existing inventory of packaging materials. The first can with the refreshed look and feel to hit shelves will be Dandy Lager, expected at the beginning of July.
Indeed Brewing Company
Founded by three friends and grounded by an award-winning brewer, Indeed Brewing Company produces fine craft beer from the heart of Northeast Minneapolis. Fresh-faced and tenacious, we’re savoring each challenge, forging new connections, and cultivating an artfully eclectic line-up of hop-forward flagships, well-loved seasonals, and adventurous specialty releases. We’re not just brewing beer, we’re crafting experiences. We are thirsty creatures, Indeed.
Posted by Russ
Tuesday, March 24th 2015
Warped Wing Brewing Co. to release Self Starter Session IPA in cans
Warped Wing Brewing Company (WWBC) is excited to announce the release of its first seasonal IPA in cans. Self Starter Session IPA (5.2% ABV) will be released Monday, March 30th in Dayton and Cincinnati. This marks the 4th can released since the brewery’s opening in 2014.
Once, there lived an engineer. Innovator. And indefatigable holder of 186 patents. Who, in 1911, filed U.S. Patent No. 1,150,523. An electric starting device for automobiles. To not a single person’s disparagement, it ended the era of the hand-crank. Fitting, then, that you’ll be holding this. Named as much for the inventor. As for what he invented.
Self Starter. This session India Pale Ale is pale orange in color with copper highlights. Its citrus/fruity aroma and flavors comes from the Amarillo hops that were added during the boil and the dry hopping at the end of fermentation. The malt character is slightly bready or nutty to start. This beer finishes with a patently dry close. Carry on.
Self Starter will be available in the market from April thru August in both draught and cans. The beer will be tapped at the brewery this Thursday and draught and cans will be released to taverns, restaurants, and select retail accounts the following Monday.
Creative Credits Creative Director/Can Designer: John Pattison Illustrator: Tom Post Copywriter: Paul Singer Videographer: full frame photography / films
Warped Wing Brewing Company is located in an old foundry in downtown Dayton, Ohio. The brewery opened in January 2014 & celebrates Dayton’s rich history of invention, innovation and industry. Warped Wing uses this core history as inspiration for their uniquely crafted beers and brewery/taproom. This is the foundation on which the Warped Wing brand is grounded.
Posted by Russ
Friday, January 23rd 2015
Q & A with Richard Roche of Cast Iron Design in Boulder, Colorado
Designers of Finkel & Garf's Cans
Finkel & Garf Brewing Company was founded by Eric and Dan Garfinkel, a father and son team that share an affinity for good beer. The brewery, which opened just last year, chose cans for their retail market and like many small craft brewers they went with a talented local design firm for their logo and label art. One look and you can tell that a lot went into the designs - and there has to be a story behind that big wheel in the brewery's logo, right? We threw a bunch of questions at Richard Roche of Cast Iron Design to learn more about the design work they did for Finkel & Garf and what some of the challenges of label design can be and he was kind enough to respond. Cheers Richard! Great job and we're looking forward to trying some beers from Finkel & Garf soon...
(CC) Tell us a little about what you do?
(RR) We are a design studio in Boulder, CO specializing in branding and all extensions of a brand. We do brand identity, print, packaging, web design, development, copywriting, and pretty much anything else we can get our hands on.
(CC) What was your involvement with Finkel and Garf?
(RR) We created the brand identity and 8 beer labels (so far) for Finkel & Garf.
(CC) How many label designs iterations usually are done before the final design is chosen/approved?
(RR) We don’t always hit it (the design and refinement process is always a bit fluid and unpredictable), but we typically shoot for 2–3 iterations with every design we create.
(CC) What was the inspiration behind the designs you did for Finkel and Garf?
(RR) Before starting a brewery, the father and son duo ran a successful business selling classic toys. We played off of their history—and their desire to oppose the “wine-ification” of craft beer—to create a coat of arms. The various toys represented in the coat of arms were selected to inspire people from all generations to reconnect with their childlike sense of wonder and excitement.
For the labels we tried to balance the whimsy of the logo with a more straightforward approach to rest of the design. They chose to use clear, descriptive names for their beers and we wanted to emphasize the refreshing functionality of that decision with a type-heavy layout. Sticking to two colors for each design also added to the straightforwardness of the design and helped the product to stand out on the shelf.
(CC) What do you see as the biggest challenges of beer label design?
(BR) The biggest challenge in the craft beer market is to stand out on the shelf while at the same time communicating a level of quality, consideration, and good taste on the part of the brewery.
(CC) As designers, how much do you think people buy beer based on the label art?
(RR) It definitely makes a big difference. We’ve heard multiple stories about people buying Finkel & Garf based on the labels. We also love craft beer and feel that a well considered label is generally indicative of a discerning brewery (although there are always exceptions).
(CC) These are sticker labels, is there a possibility of a move to printed cans in the future?
(RR) Printed cans require enormous investments in quantity, and starting with sticker labels allowed them to can a robust lineup from the start. Having a large variety was important in their goal to create an approachable product as they strive to have something for everyone. Printed cans are a possibility for the future, but for now we’ve embraced the uniqueness of the labels and the matte finish we were able to apply to them.
(CC) Have you been involved with other design work in the craft beer industry?
(RR) Not at the moment, but we are currently working with a craft distillery and we’d love to do more work within the craft beer world in the future.
(CC) Every week it seems that Boulder has a new brewery. What are some of the best things about living in a town with so much craft beer presence?
(RR) The competition keeps raising the bar for everyone and the consumer ends up winning. Even the established breweries are expanding their lineups and building new tap rooms. For the most part they all seem to have their own niches and specialties so the selection in town is unreal, not to mention all the great stuff going on in Denver, Fort Collins, and the rest of Colorado.
Posted by Russ