Sunday, December 1st 2013
West Sixth Brewing Releasing Cans of Christmas Ale - First Seasonal
The beer, a dark spiced ale, will be released in limited quantities starting the week after Thanksgiving. It is being canned at the brewery on West Sixth Street in Lexington this week and then will be sold at its taproom beginning at 3pm on December 2nd, and then in several retail locations throughout Lexington and the rest of the state.
“We have a very limited amount of this special beer, so we expect it to sell quickly” said founder Brady Barlow.
The beer will be the first ever Christmas Ale brewed and distributed by a Kentucky Brewery. In addition, it will be the first ever seasonal product from West Sixth Brewing and first seasonal beer canned in Kentucky.
“The can is a great product for this beer because it will keep the beer fresher longer than a bottle will.” said founder Ben Self. “That said, we design our beer to be enjoyed immediately, so we hope people will toast the holidays with this fun new beer”.
Head Brewer and West Sixth Founder Robin Sither says:
The can label, designed by Lexington-based Cricket Press, is bright red with snowflakes, and includes several fun holiday tributes including a wrap around the top that says “Give our planet a Christmas present – please recycle me” and an indication that the beer was “brewed by elves”.
Because of the limited quantities of the beer, West Sixth is using a specially designed can wrap to label the beer. One of the challenges of canning beers is that cans need to be ordered by the truckload – 200,000 at a time. Because West Sixth is only planning to can around 15000 cans of the Christmas ale – around 2500 6 packs – they had to come up with an alternative solution to produce this beer.
“We’ve produced this can by attaching a shrink wrap around a blank aluminum can. This wrap allows us to produce a limited number of cans in any design.” said founder Joe Kuosman. “And the best part is that it is still recyclable!”
More info about the release, including details for December 2nd can be found at West Sixth Brewing’s website westsixth.com
Posted by Russ
Monday, November 25th 2013
Half Acre Releasing Heyoka IPA
In the years that we've been twisting out beers, we've never packaged an IPA for regular distribution. We've been neck deep in our sea of hoppy waters, but have only thrown out IPA's as special release relationships. We've taken on a program that has us sending out seasonal cans that hang around for some months. It gives us and you a chance to introduce yourself, whip up a firm handshake and live with each other for a clip. Akari Shogun was an initial partner in this scheme, but as the Shogun hibernates till spring, we introduce another brew.
Heyoka is a western charged firecracker. We conjured the classics in Chinook and Amarillo then laid them on a bed of pale malt. This India Pale Ale shoots straight to the bitter edge before falling into a mellow haze. Deep gold, 7% ABV and ready to travel into the distance. The Heyoka resides in the opposite and is said to use the wind as sticks to beat the drum of thunder.
You'll find this in draft and in cans around town. Use your courage.
Half Acre Beer Co.
Posted by Russ
Labels: Canned Beer Releases
Friday, November 15th 2013
Bell's Cans Coming in April
Two Hearted Ale and Oberon Ale will debut
in cans beginning in late April, 2014
They will be available to purchase in 16-ounce four-packs in all markets we currently distribute to.
Both designs will feature familiar images, but the Two Hearted can design will also bring back a local Kalamazoo artist’s illustration from a previously retired label first introduced in the late 1990s.
Future can offerings will include our seasonal lineup - Best Brown Ale, Winter White Ale and Smitten Golden Rye Ale to start.
“This new option will allow our fans to take our beer to places where glass is not allowed. It opens up a lot of new opportunities to enjoy Bell’s beer and that’s a win for everyone,” said Laura Bell, Bell’s Vice President.
“We are all very excited about this,” she added.
Our new canning line is part of our most recent expansion which also includes the addition of twelve 800-barrel fermenters to our Comstock Brewery. The filler will have the capacity to fill 500 cans a minute and is from KHS USA Inc. located just outside of Milwaukee, Wisconsin.
The cans are produced by Denver-based Ball Corporation.
Posted by Russ
Labels: Press Releases
Tuesday, November 12th 2013
Recap of Sun King's CANvitational!
Just beyond the pearly gates of our personal heaven lies a view very much like this: 30 breweries from 16 different states serving samples of over 80 different beers, and every one of them served from beautiful craft cans. Such was the real-world view from Georgia Street in Indianapolis at Sun King’s inaugural CANvitational on September 28, 2013.
This was a craft can fan’s dream event with loads of new beers to try, but many other factors made this an extra special fest to us.
Meeting the people behind the beers. We ran into many longtime friends of CraftCans.com, including Ben from Baxter Brewing Company, Matt from Ska Brewing Company, Dan from Great Crescent Brewery, and Jacob from Brewery Vivant...to name just a few.
We also met some new friends along the way, like Dustin and Kristen from Morgan Street Brewery who traveled from Missouri to share four of their newly canned craft beers.
New beers! - We all like to get our hands on new releases as soon as possible to learn firsthand what new magic has occurred in craft beer. CANvitational attendees were among the very first to try the Sun King/Three Floyd’s collaboration Royal Brat. Tallgrass was there with cans of their newly released Zombie Monkie, so we were able to try a fantastic new porter and get a grip on the first textured craft can (pun fully intended). SanTan brought their recently released super hoppy and super delicious SuperMonk Belgian IPA.
No tokens required - We really liked this approach for many reasons, especially that we didn’t feel the need to prioritize what beers we wanted to try, and we returned for multiple samples of the same beer to make sure we really liked it as much as we thought we did (and in all cases we were right the first time). We think this contributed to a sense of leisurely beer drinking in a city park – we felt no rush to get one line before another and just moseyed from booth to booth until we visited all.
The organization and the volunteers - We were very impressed by how well organized the event was. Check in took less than a minute, then we were off to the SanTan booth with our wristbands and sample mugs to get some Mr. Pineapple.
We never waited more than two or three minutes in line at any booth (see no tokens, above), and when our designated driver asked a volunteer to point her towards something not beery she was whisked away and escorted directly to the Bee Coffee booth. Sun King’s Clay Robinson gave a shout-out to all the volunteers in his blog HERE, and we echo his thanks to everyone involved for putting on a remarkable event.
Reserve September 20 on your calendars now for CANvitational 2014…it’s an event you won’t want to miss. We’ll see you there!
Posted by Trent
Tuesday, November 12th 2013
New Belgium and Patagonia Partner on California Route, Organic Lager
NEW BELGIUM BREWING AND PATAGONIA PARTNER
TO CREATE CALIFORNIA ROUTE, AN ORGANIC LAGER
Special Lager Beer Crafted by New Belgium Brewing Celebrates Patagonia's 40 Years in Business.
Ft. Collins, Colorado and Ventura, California. (November 12, 2013) – Patagonia Inc., the outdoor apparel company, and New Belgium Brewing are excited to announce California Route, a limited-release organic lager.
For 40 years, Patagonia has led the way in developing innovative outdoor gear and in environmental responsibility. To toast the company's accomplishments, New Belgium partnered with Patagonia to create California Route, an organic California common-style beer. Boasting California lager yeast with subtle fruity esters and a refreshing light lager finish, California Route organic lager is canned for adventure. The beer has an aromatic blast of citrusy Cascade hops and a heavy dose of noble hallertau. The addition of organic Munich specialty malt builds complexity with hints of freshly baked bread. Consistent with Patagonia's long-standing commitment to organics, the beer is brewed with certified organic ingredients.
“New Belgium has long admired Patagonia and it is an honor they thought of us for this collaboration,” said Bryan Simpson, New Belgium’s media relations director. “We’ve exchanged ideas and best practices over the years and most recently collaborated on the Save the Colorado campaign. Having an organic beer to celebrate four decades of Patagonia’s good work is very gratifying.”
Patagonia played a key role throughout the development of the beer, and when it came time to name the beer, California Route was at the top of the list. The name of the beer pays homage to the California Route on Patagonia's Mount Fitz Roy. First climbed in 1968 by Yvon Chouinard, Doug Tompkins, Dick Dorworth, Lito Tejada-Flores and Chris Jones, the California Route is considered a Patagonia classic, with good rock and fun free-climbing in a wildly beautiful setting.
"When my sister, Claire, had the idea of brewing a 40th anniversary beer, the folks at New Belgium immediately came to mind," notes Fletcher Chouinard. "Not only are they forward-thinking in their business and brewing practices, but their beers have been a go-to for our crew and customers around the country for a long time. They were great to work with and we couldn't be more stoked about the project!"
California Route is 5.5% ABV and sold in 12-ounce cans. Pricing varies by location. California Route will be sold in the following markets: Seattle, Portland, Chicago, Boulder, Denver, Boston, NYC, Santa Monica, San Francisco, Palo Alto, Cardiff and Ventura. For more information on the beer, click here: patagonia.com/beer. This one-time, limited release will be available mid-November.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews eight year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.
Patagonia, Inc., based in Ventura, California, is a leading designer and retailer of core outdoor, alpine, fly fishing, snow, surf and sport-related apparel, equipment, footwear and accessories. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $58 million in grants and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. The company’s entire product line is recyclable through its Common Threads Partnership. The Footprint Chronicles® microsite at patagonia.com/us/footprint explores the company's environmental and social footprint.
Jenny Foust / Communications Strategy Group, 303-433-7020, email@example.com
Jess Clayton / Patagonia PR, 805-667-4755, firstname.lastname@example.org
Posted by Russ
Labels: Press Releases